Chapter 3 Images

My book Marketing in the Age of Google, has been called the “search marketing bible” and "first must-read-to-survive business book of the twenty-first century". Buy your copy today.

I write and speak about the search engine industry and searcher behavior and help companies with online strategy and audience engagement. I'm fascinated by our searching culture and how it's shifted the way we seek out and consume information. (And now it's shifting again as LLMs reach the mainstream!)

I provide strategic and technical SEO consulting, advice for navigating the landscape shift to LLMs, and a customized framework for understanding and connecting with online audiences for organizations of all sizes.

In 2010, I wrote Marketing in the Age of Google, which I updated and released as a second edition in 2012.

In 2008, I founded Nine By Blue and Blueprint Search Analytics, which I sold in 2013. And then until 2026, I was CEO of Keylime Toolbox, software that generated online performance insights from Google Webmaster Tools, web analytics, and server logs for organizations of all sizes.

I spent 2013 traveling the United States in an RV, working from a different city every day.

Before all of that, I worked at Google, where I built Webmaster Central and helped launch sitemaps.org.

In 2013, I worked from a different city (or truck stop or campground) every day, traveling the country in my Roadtrek 170 and documented it all at Girl Meets Road.

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