Archive for the ‘Blog’ Category

Google has a credibility problem. And those authoritative backed-by-lots-of-fact-checking news sites like The New York Times? They’re only making Google’s problems more difficult. Searchers have long taken as a given that top-ranked search results are accurate, but as far as … Continue reading »

It’s a little like the 1800s in my kitchen these days. If the 1800s had steam ovens and mixers and blenders and food processors. So, mostly similar. Last year, we stopped eating animal products to help reduce our carbon footprint … Continue reading »

October 2, 2014

Forcing Balance: A Wild and Crazy Road by Vanessa Fox

I’m writing this from the woods off the coast of Georgia. Outside, all I can see are stars. Well, mostly all I see is dark, but also stars through the gaps in the trees. The only sound is crickets. Which … Continue reading »

I don’t understand people who don’t drink coffee. I don’t mean that I don’t understand them philosophically, like why are they against such an awesome beverage? I mean that I literally don’t understand how their bodies are physically capable of … Continue reading »

Last week, I talked with a BBC reporter about a story she’s writing on the importance of networks for women (I’ll add the link when the article is published in a few weeks). I think this is an important issue, … Continue reading »

January 15, 2013

Active Users, Habits, and Puppies by Vanessa Fox

I just finished The Power of Habit: Why We Do What We Do in Life and Business, which talks about identifying and improving habits. (You can’t really “break” habits; the best you can do is replace the routine withe something … Continue reading »

Seattle Startup Weekend Women’s Edition is this weekend and I’m a coach. But hey, where’s the men’s edition? Can’t women attend the regular startup weekends? Is this discrimination or what? Our Network is Based On Who We Know (And Who Our Network Knows) … Continue reading »

January 2, 2012

Learning How To Say No Isn’t the Answer by Vanessa Fox

A popular new year’s resolution among those of us in the tech world seems to be focused on getting out from under being so overwhelmed. We’re drowning in a sea of information, our to do lists, our email, travel, work. … Continue reading »

September 10, 2011

Stop Working So Hard by Vanessa Fox

Sometimes working really hard isn’t enough. Sometimes it’s even the wrong thing to move you forward. I was thinking about this the other day, not as I was running my company and pondering being the “duct tape” of my organization … Continue reading »

This is not a post about Heidi Montag and Spencer Pratt. I mean, it sort of is, except that I don’t actually know who they are and haven’t ever seen them except on magazine covers in the grocery store. This … Continue reading »

  • What I’m Working On Now

    SEO metrics that matter and actionable insights for improving qualified traffic from unpaid search.

    Google webmaster tools + web analytics come together for a comprehensive view of how your site performs in Google unpaid search. Uncover "not provided" data, better understand your audiences, and monitor SEO and engagement metrics.

    Learn More

  • The BookThe BookThe Book My book Marketing in the Age of Google, has been called the “search marketing bible” and "first must-read-to-survive business book of the twenty-first century". Buy your copy today.
  • About Vanessa Fox

    Vanessa Fox
    I write and speak about the search engine industry and searcher behavior and help companies with online strategy and audience engagement. I'm fascinated by our searching culture and how it's shifted the way we seek out and consume information.

    In 2010, I wrote Marketing in the Age of Google, which I updated and released as a second edition in 2012.

    In 2008, I founded Nine By Blue and Blueprint Search Analytics, which I sold in 2013.

    I used to work at Google, where I built Webmaster Central and helped launch

    Now I'm CEO of Keylime Toolbox, software that generates online performance insights from Google Webmaster Tools, web analytics, and server logs for organizations of all sizes.

    I'm also traveling the United States in an RV, working from a different city every day.

  • Girl Meets Road

    I'm working from a different city every day, traveling the country in my Roadtrek 170. See where I am now at Girl Meets Road.
  • Archives

  • Categories

  • Mastadon