What I’m Working On Now
SEO metrics that matter and actionable insights for improving qualified traffic from unpaid search.
Google webmaster tools + web analytics come together for a comprehensive view of how your site performs in Google unpaid search. Uncover "not provided" data, better understand your audiences, and monitor SEO and engagement metrics.
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My book Marketing in the Age of Google, has been called the “search marketing bible” and "first must-read-to-survive business book of the twenty-first century". Buy your copy today. About Vanessa Fox
I write and speak about the search engine industry and searcher behavior and help companies with online strategy and audience engagement. I'm fascinated by our searching culture and how it's shifted the way we seek out and consume information.In 2010, I wrote Marketing in the Age of Google, which I updated and released as a second edition in 2012.
In 2008, I founded Nine By Blue and Blueprint Search Analytics, which I sold in 2013.
I spent 2013 traveling the United States in an RV, working from a different city every day.
Before all of that, I worked at Google, where I built Webmaster Central and helped launch sitemaps.org.
Now I'm CEO of Keylime Toolbox, software that generates online performance insights from Google Webmaster Tools, web analytics, and server logs for organizations of all sizes.
I also provide strategic and technical SEO consulting for organizations of all sizes.
Writing
I write about the search engine industry, searcher behavior, technical site architecture, and more broadly, online marketing. I’ve been published lots of places, and have written regularly for:
I created the Google Search Console blog. Find my posts here.
Selected articles
Information Today:
- “Searching for People in All the New Social Places” (September 2007)
- “The Search for People Search” (October 2007)
- “Leveraging Universal Search” (November 2007)
- “The Anatomy of Personalized Google Search Results” (December 2007)
- “The Promise of Natural Language Search” (January 2008)
- “Pew Internet Study Finds Americans Turn to the Internet First for Answers” (February 2008)
- “hakia Helps Librarians with Credible Search Results” (January 2009)
MSN Business on Main
- Busting SEO Myths (October 2010)
- How Search Engine Rankings Really Work (September 2010)
Guest Blog Posts
- Microsoft adCenter Analytics Blog: Don’t be Overwhelmed By Data (December 2008)
- Matt Cutts Blog: Organic Site Review Session (April 2006)
- The Geek Estate: The Power of Search (August 2007)