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My book Marketing in the Age of Google, has been called the “search marketing bible” and "first must-read-to-survive business book of the twenty-first century". Buy your copy today. About Vanessa Fox
I write and speak about the search engine industry and searcher behavior and help companies with online strategy and audience engagement. I'm fascinated by our searching culture and how it's shifted the way we seek out and consume information. (And now it's shifting again as LLMs reach the mainstream!)
I provide strategic and technical SEO consulting, advice for navigating the landscape shift to LLMs, and a customized framework for understanding and connecting with online audiences for organizations of all sizes.
In 2010, I wrote Marketing in the Age of Google, which I updated and released as a second edition in 2012.
In 2008, I founded Nine By Blue and Blueprint Search Analytics, which I sold in 2013. And then until 2026, I was CEO of Keylime Toolbox, software that generated online performance insights from Google Webmaster Tools, web analytics, and server logs for organizations of all sizes.
I spent 2013 traveling the United States in an RV, working from a different city every day.
Before all of that, I worked at Google, where I built Webmaster Central and helped launch sitemaps.org.
Writing
I write about the search engine industry, searcher behavior, technical site architecture, and more broadly, online marketing. I’ve been published lots of places, and have written regularly for:
I created the Google Search Console blog. Find my posts here.
Selected articles
Information Today:
- “Searching for People in All the New Social Places” (September 2007)
- “The Search for People Search” (October 2007)
- “Leveraging Universal Search” (November 2007)
- “The Anatomy of Personalized Google Search Results” (December 2007)
- “The Promise of Natural Language Search” (January 2008)
- “Pew Internet Study Finds Americans Turn to the Internet First for Answers” (February 2008)
- “hakia Helps Librarians with Credible Search Results” (January 2009)
MSN Business on Main
- Busting SEO Myths (October 2010)
- How Search Engine Rankings Really Work (September 2010)
Guest Blog Posts
- Microsoft adCenter Analytics Blog: Don’t be Overwhelmed By Data (December 2008)
- Matt Cutts Blog: Organic Site Review Session (April 2006)
- The Geek Estate: The Power of Search (August 2007)