Seriously

Barry asked me what I wish I were more serious about. Or more devoted to. Or scheduled in more. Or possibly was more perfect about.

I thought about this for a long time.

I pondered.

I weighed the possibilities.

The pros and cons.

The potential outcomes of increased seriousness in the various facets of my life.

And after careful consideration, I ultimately concluded: what do I wish I were more serious about?

Absolutely nothing.

OK, maybe I should try more varieties of donuts. I only ever get the chocolate kind with the custard inside. Perhaps I should branch out into the cake donuts with the multicolored sprinkles. Those look pretty good.

About the author

I write and speak about the search engine industry and searcher behavior and help companies with online strategy and audience engagement. Before this, I worked at Google, where I built Webmaster Central and helped launch sitemaps.org.

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