I help organizations understand how people search, and how to be found.

I write and speak about the search engine industry and searcher behavior and help companies with online strategy and audience engagement. I’m fascinated by our searching culture and how it’s shifted the way we seek out and consume information. (And now it’s shifting again as LLMs reach the mainstream!)

Before this, I worked at Google, where I built Webmaster Central and helped launch sitemaps.org. I wrote Marketing in the Age of Google, founded Nine By Blue, and until 2026 was CEO of Keylime Toolbox.