Taking a Closer Look at the Google’s Panda 2.5 “Flux”

On around September 27th, Google launched what’s being called 2.5 of its Panda algorithm. On October 5th, Google’s Matt Cutts tweeted:

“Weather report: expect some Panda-related flux in the next few weeks, but will have less impact than previous updates (~2%).”

Panda-related flux? Indeed, this seems to be the case, with site owners reporting Panda-related changes on at least October 3rd and October 13th. In several  cases, I saw sites with Google organic traffic declines on 9/27, recovery on 10/3, and decline again on 10/13.

Read the entire article at Search Engine Land

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I write and speak about the search engine industry and searcher behavior and help companies with online strategy and audience engagement. Before this, I worked at Google, where I built Webmaster Central and helped launch sitemaps.org.

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