It’s not enough to just have a website for your business — you need to measure how well you’re reaching your customers or audience.
Once you invest in a website, you want to make sure it’s creating real business value. You don’t need expensive software or a degree in statistics to measure your site’s success, but with all the data available, it’s hard to know what to keep track of and what it all means.
Fortunately, all you need are simple (and free) tools that’ll help you focus on a few key data points.
Read more at Business on Main.