SEO, GEO, AEO, AI, LLMs and all the acronyms that result in organic visibility online.

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I write a lot. In lots of places. But mostly about search. Yet I have opinions about all kinds of things.

I’m a entrepreneur in Seattle.  I’ve been running a profitable, boot-strapped startup for over three years. I’m a woman in technology. I’ve been building web sites since 1995. I’ve worked for huge corporations, tiny companies, and everything in between. I’ve been the most junior person at a company and now I’m a CEO. I’ve built software. Managed developers. Been an advisor for other startups. Performed due diligence for venture capital firms and have been the one asking the tough questions at VC pitch meetings. I travel a lot. In the last year, I’ve been to six continents. I do a lot of public speaking. I love food. I wrote a book.

Maybe writing about some of these things will be helpful to someone else, and to that end, welcome to the new site. I’m relaunching my company site, ninebyblue.com, at the same time I launch this site, and the writing is going to heat up over there too.

Turns out that running a company and traveling around the world takes up a lot of time, so I’ve decided to just take my own advice and launch early and often with these sites, even though a bunch of stuff is still under construction. We’ll be fixing stuff throughout the coming days and stay tuned for a lot more!

About the author

I write and speak about the search engine industry and searcher behavior and help companies with online strategy and audience engagement. Before this, I worked at Google, where I built Webmaster Central and helped launch sitemaps.org.

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