As always, I’ve been doing a lot of traveling, and next week is no different. I’m heading down to San Francisco to do four talks about search engine optimization and web development. If you’ll be around, stop by and say hi!
Domain Roundtable
I’ll be speaking on the SEO experts panel on Saturday about the key things to look at when thinking of developing a portfolio of domains into content sites. Building web sites with content aimed at users can be quite a bit different than managing domains for their potential inherent name value, and my advice will be focused on building long-term value. Even from a purely domain perspective, a site that’s built for long-term value should be easier and more lucrative to sell. (Of course, there are a myriad of other benefits from approaching site building this way as well.)
Web 2.0 Expo
I’ll be speaking at two sessions on Tuesday.
In the morning, I’ll be doing a session with Nathan Buggia in the development track about search-friendly design for web developers. We’ll be talking all about how to build solid infrastructure that takes into account both usability and search engine crawlability. The cool thing is that you can code the site in such a way that you accomplish both goals at once.
In the afternooon, I’ll be speaking with Dave McClure and Hiten Shah on startup metrics. At this session, I’ll be talking about the marketing side of search (rather than the development side that I’ll be talking about in the earlier session), particularly about the search metrics that matter most and how you can make them actionable.
Ignite San Francisco
On Tuesday night, I’ll try the whirlwind that is Ignite. 20 slides in 5 minutes! If you don’t have time for the three hour session Tuesday morning, you can check out the 5 minute version: 5 things developers should know about search. First thing! That you need more than 5 minutes.