Chapter 2 Images

: Figure 2.1 Query Length: September 2011 versus January 2011

: Figure 2.2 Microsoft Bing Search Session

: Figure 2.3 Google [occupy] Search Trends

: Figure 2.4 Google [occupy] Regional Search Trends

: Figure 2.5 Google [occupy] Related Searches

: Figure 2.6 [occupy] Related Searches and Volumes

: Figure 2.7 [occupy] Search Volume for Specific Queries

: Figure 2.8 Google Suggested Searches for [occupy]

: Figure 2.9 Google Suggested Searches for [occupy]

: Figure 2.10 Google Search Results for [occupy wall street]

: Figure 2.11 Google Search Results for [occupy boston]

: Figure 2.12 Open Directory Project Listing for Occupy Boston

: Figure 2.13 Google Search Results for [what is the occupy movement]

: Figure 2.14 Google Search Results for [occupy demands]

: Figure 2.15 “Occupy Demands” Page of occupywallstreet.org

: Figure 2.16 [Underwater Camera] Search Volume

: Figure 2.17 [Underwater Digital Camera] Search Trends

: Figure 2.18 [Underwater Digital Cameras] Regional Search Trends

: Figure 2.19 [Underwater Digital Camera] Search Trends

: Figure 2.20 [Mortgage Refinance] Search Trends

: Figure 2.21 [Mortgage Refinance] 2009 Top Search Terms

: Figure 2.22 [Mortgage Refinance] 2011 Top Search Terms

: Figure 2.23 [Snowboards] Search Trends

: Figure 2.24 [B&B] and [Bed and Breakfast] Search Trends

: Figure 2.25 [Sonoma] and [Napa] Search Trends

: Figure 2.26 [Wine Country] Regional Search Trends

: Figure 2.27 [Napa] Regional Search Trends

: Figure 2.28 [Napa Valley]-Related Search Queries

: Figure 2.29 Using Paid Search Data for Search Insights

: Figure 2.32 Using Google Trends to Compare Websites

: Figure 2.33 Compete as Comparison and Traffic Tool

: Figure 2.34 SpyFu as Comparison and Traffic Tool

: Figure 2.35 Alexa as Comparison and Traffic Tool

: Figure 2.36 Search Terms Driving Traffic for bedandbreakfast.com

: Figure 2.37 Traffic Sources for bedandbreakfast.com

: Figure 2.38 Top 10 Retail Fast Moving Search Terms, November 2011

: Figure 2.39 Top 10 Overall Search Terms, November 2011

: Figure 2.40 Kraftfoods.com comScore Data

: Figure 2.41 Google Ad Planner Search Data

: Figure 2.42 Google Search Results for [Accounting Software]

: Figure 2.43 QuickBook’s Compelling Value Proposition

: Figure 2.44 Quicken’s Confusing Home Page

: Figure 2.45 Peachtree Focuses on Price

My book Marketing in the Age of Google, has been called the “search marketing bible” and "first must-read-to-survive business book of the twenty-first century". Buy your copy today.
About Vanessa Fox

I write and speak about the search engine industry and searcher behavior and help companies with online strategy and audience engagement. I'm fascinated by our searching culture and how it's shifted the way we seek out and consume information. (And now it's shifting again as LLMs reach the mainstream!)

I provide strategic and technical SEO consulting, advice for navigating the landscape shift to LLMs, and a customized framework for understanding and connecting with online audiences for organizations of all sizes.

In 2010, I wrote Marketing in the Age of Google, which I updated and released as a second edition in 2012.

In 2008, I founded Nine By Blue and Blueprint Search Analytics, which I sold in 2013. And then until 2026, I was CEO of Keylime Toolbox, software that generated online performance insights from Google Webmaster Tools, web analytics, and server logs for organizations of all sizes.

I spent 2013 traveling the United States in an RV, working from a different city every day.

Before all of that, I worked at Google, where I built Webmaster Central and helped launch sitemaps.org.
Girl Meets Road

In 2013, I worked from a different city (or truck stop or campground) every day, traveling the country in my Roadtrek 170 and documented it all at Girl Meets Road.
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