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			<image:title><![CDATA[Figure 6.4 Urbanspoon Restaurant Page]]></image:title>
			<image:caption><![CDATA[Figure 6.4 Urbanspoon Restaurant Page]]></image:caption>
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			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure6-3.png</image:loc>
			<image:title><![CDATA[Figure 6.3 Urbanspoon Listing in Google Search Results]]></image:title>
			<image:caption><![CDATA[Figure 6.3 Urbanspoon Listing in Google Search Results]]></image:caption>
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			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure6-2.png</image:loc>
			<image:title><![CDATA[FIgure 6.2 Google Places Listing]]></image:title>
			<image:caption><![CDATA[FIgure 6.2 Google Places Listing]]></image:caption>
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			<image:title><![CDATA[Figure 6.1 Google Search Results for [Rheumatoid Arthritis Symptoms]]]></image:title>
			<image:caption><![CDATA[Figure 6.1 Google Search Results for [Rheumatoid Arthritis Symptoms]]]></image:caption>
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		<lastmod>2012-07-25T17:18:43+00:00</lastmod>
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			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/1-21.tif</image:loc>
			<image:title><![CDATA[Figure 1.21 [Reliable] and [Safe] Search Volume]]></image:title>
			<image:caption><![CDATA[Figure 1.21 [Reliable] and [Safe] Search Volume]]></image:caption>
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			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/1-13.tif</image:loc>
			<image:title><![CDATA[Figure 1.14 Apple's [I'm a Mac] Commercial Reel]]></image:title>
			<image:caption><![CDATA[Figure 1.14 Apple's [I'm a Mac] Commercial Reel]]></image:caption>
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			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/figure1-15.png</image:loc>
			<image:title><![CDATA[Figure 1.15 [I'm a Mac] Search Volume]]></image:title>
			<image:caption><![CDATA[Figure 1.15 [I'm a Mac] Search Volume]]></image:caption>
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			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure1-20.png</image:loc>
			<image:title><![CDATA[Figure 1.20 Super Bowl 2011 Day after Commercial Search Spikes]]></image:title>
			<image:caption><![CDATA[Figure 1.20 Super Bowl 2011 Day after Commercial Search Spikes]]></image:caption>
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		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure1-8.png</image:loc>
			<image:title><![CDATA[Figure 1.8 [Arthritis] and [Heart Disease] Search Trends]]></image:title>
			<image:caption><![CDATA[Figure 1.8 [Arthritis] and [Heart Disease] Search Trends]]></image:caption>
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			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure1-11.png</image:loc>
			<image:title><![CDATA[Figure 1.11 Cyber Monday Online Spending, 2005-2010]]></image:title>
			<image:caption><![CDATA[Figure 1.11 Cyber Monday Online Spending, 2005-2010]]></image:caption>
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		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure1-7.png</image:loc>
			<image:title><![CDATA[Figure 1.7 "Accounting Software" vs. "Bookkeeping Software" Search Volume]]></image:title>
			<image:caption><![CDATA[Figure 1.7 "Accounting Software" vs. "Bookkeeping Software" Search Volume]]></image:caption>
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			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure1-6.png</image:loc>
			<image:title><![CDATA[Figure 1.6 [Accounting Software] Search Results]]></image:title>
			<image:caption><![CDATA[Figure 1.6 [Accounting Software] Search Results]]></image:caption>
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			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure1-4.png</image:loc>
			<image:title><![CDATA[Figure 1.4 [Accounting Software] and [Bookkeeping Software] Search Volume]]></image:title>
			<image:caption><![CDATA[Figure 1.4 [Accounting Software] and [Bookkeeping Software] Search Volume]]></image:caption>
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			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure1-3.png</image:loc>
			<image:title><![CDATA[Figure 1.3 Yahoo! Search Trends]]></image:title>
			<image:caption><![CDATA[Figure 1.3 Yahoo! Search Trends]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure1-2.png</image:loc>
			<image:title><![CDATA[Figure 1.2 Google Search Trends, Super Bowl 2011]]></image:title>
			<image:caption><![CDATA[1.2 Google Search Trends, Super Bowl 2011]]></image:caption>
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		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure1-1.png</image:loc>
			<image:title><![CDATA[Figure 1.1 Google Search Volume by Language]]></image:title>
			<image:caption><![CDATA[Figure 1.1 Google Search Volume by Language]]></image:caption>
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			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/figure1-12.png</image:loc>
			<image:title><![CDATA[Figure 1.12 Organic Search versus Paid Search]]></image:title>
			<image:caption><![CDATA[Figure 1.12 Organic Search versus Paid Search]]></image:caption>
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			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/1-23.tif</image:loc>
			<image:title><![CDATA[Figure 1.23 Google Search Results for [Heathrow to Dublin Flight]]]></image:title>
			<image:caption><![CDATA[Figure 1.23 Google Search Results for [Heathrow to Dublin Flight]]]></image:caption>
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			<image:title><![CDATA[Figure 1.19 Google Search Results: [Edit Your Own]]]></image:title>
			<image:caption><![CDATA[Figure 1.19 Google Search Results: [Edit Your Own]]]></image:caption>
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			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/1-22.tif</image:loc>
			<image:title><![CDATA[Figure 1.22 [Family Car] Search Volume]]></image:title>
			<image:caption><![CDATA[Figure 1.22 [Family Car] Search Volume]]></image:caption>
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			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/1-18.tif</image:loc>
			<image:title><![CDATA[Figure 1.18 Google Search Trends, Super Bowl 2009]]></image:title>
			<image:caption><![CDATA[Figure 1.18 Google Search Trends, Super Bowl 2009]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/1-17.tif</image:loc>
			<image:title><![CDATA[Figure 1.17 Hyundai "Edit Your Own" Commercial]]></image:title>
			<image:caption><![CDATA[Figure 1.17 Hyundai "Edit Your Own" Commercial]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/1-16.tif</image:loc>
			<image:title><![CDATA[Figure 1.16 Google Search Results: [I'm a Mac]]]></image:title>
			<image:caption><![CDATA[Figure 1.16 Google Search Results: [I'm a Mac]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/1-10f.tif</image:loc>
			<image:title><![CDATA[Figure 1.10 [Arthritis] Regional Search Trends]]></image:title>
			<image:caption><![CDATA[Figure 1.10 [Arthritis] Regional Search Trends]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/1-9figure.tif</image:loc>
			<image:title><![CDATA[Figure 1.9 [Arthritis] Search Trends]]></image:title>
			<image:caption><![CDATA[Figure 1.9 [Arthritis] Search Trends]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/1-figure5.tif</image:loc>
			<image:title><![CDATA[Figure 1.5 Speaking the Language of Your Customer]]></image:title>
			<image:caption><![CDATA[Figure 1.5 Speaking the Language of Your Customer]]></image:caption>
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		<loc>https://www.vanessafox.com/the-book/chapter-2-images/</loc>
		<lastmod>2012-07-25T17:26:06+00:00</lastmod>
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			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/2-31.tif</image:loc>
			<image:title><![CDATA[Figure 2.29 Using Paid Search Data for Search Insights]]></image:title>
			<image:caption><![CDATA[Figure 2.29 Using Paid Search Data for Search Insights]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/occupy-trend3.png</image:loc>
			<image:title><![CDATA[Figure 2.3 Google [occupy] Search Trends]]></image:title>
			<image:caption><![CDATA[Figure 2.3 Google [occupy] Search Trends]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/occupywallstreet-query-10.png</image:loc>
			<image:title><![CDATA[Figure 2.10 Google Search Results for [occupy wall street]]]></image:title>
			<image:caption><![CDATA[Figure 2.10 Google Search Results for [occupy wall street]]]></image:caption>
		</image:image>
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			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/occupy-terms-5.png</image:loc>
			<image:title><![CDATA[Figure 2.5 Google [occupy] Related Searches]]></image:title>
			<image:caption><![CDATA[Figure 2.5 Google [occupy] Related Searches]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/occupy-suggest1-8.png</image:loc>
			<image:title><![CDATA[Figure 2.8 Google Suggested Searches for [occupy]]]></image:title>
			<image:caption><![CDATA[Figure 2.8 Google Suggested Searches for [occupy]]]></image:caption>
		</image:image>
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			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/occupy-suggest9.png</image:loc>
			<image:title><![CDATA[Figure 2.9 Google Suggested Searches for [occupy]]]></image:title>
			<image:caption><![CDATA[Figure 2.9 Google Suggested Searches for [occupy]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/occupy-regional-4.png</image:loc>
			<image:title><![CDATA[Figure 2.4 Google [occupy] Regional Search Trends]]></image:title>
			<image:caption><![CDATA[Figure 2.4 Google [occupy] Regional Search Trends]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/occupy-query-13.png</image:loc>
			<image:title><![CDATA[Figure 2.13 Google Search Results for [what is the occupy movement]]]></image:title>
			<image:caption><![CDATA[Figure 2.13 Google Search Results for [what is the occupy movement]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/occupy-query-14.png</image:loc>
			<image:title><![CDATA[Figure 2.14 Google Search Results for [occupy demands]]]></image:title>
			<image:caption><![CDATA[Figure 2.14 Google Search Results for [occupy demands]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/occupy-page-15.png</image:loc>
			<image:title><![CDATA[Figure 2.15 "Occupy Demands" Page of occupywallstreet.org]]></image:title>
			<image:caption><![CDATA[Figure 2.15 "Occupy Demands" Page of occupywallstreet.org]]></image:caption>
		</image:image>
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			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/occupy-keywords-7.png</image:loc>
			<image:title><![CDATA[Figure 2.7 [occupy] Search Volume for Specific Queries]]></image:title>
			<image:caption><![CDATA[Figure 2.7 [occupy] Search Volume for Specific Queries]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/occupyboston-query-11.png</image:loc>
			<image:title><![CDATA[Figure 2.11 Google Search Results for [occupy boston]]]></image:title>
			<image:caption><![CDATA[Figure 2.11 Google Search Results for [occupy boston]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/occupyboston-dmoz-12.png</image:loc>
			<image:title><![CDATA[Figure 2.12 Open Directory Project Listing for Occupy Boston]]></image:title>
			<image:caption><![CDATA[Figure 2.12 Open Directory Project Listing for Occupy Boston]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure22.png</image:loc>
			<image:title><![CDATA[Figure 2.22 [Mortgage Refinance] 2011 Top Search Terms]]></image:title>
			<image:caption><![CDATA[Figure 2.22 [Mortgage Refinance] 2011 Top Search Terms]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/occopy-keywords-6.png</image:loc>
			<image:title><![CDATA[Figure 2.6 [occupy] Related Searches and Volumes]]></image:title>
			<image:caption><![CDATA[Figure 2.6 [occupy] Related Searches and Volumes]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure-20.png</image:loc>
			<image:title><![CDATA[Figure 2.20 [Mortgage Refinance] Search Trends]]></image:title>
			<image:caption><![CDATA[Figure 2.20 [Mortgage Refinance] Search Trends]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure2-43.png</image:loc>
			<image:title><![CDATA[Figure 2.43 QuickBook's Compelling Value Proposition]]></image:title>
			<image:caption><![CDATA[Figure 2.43 QuickBook's Compelling Value Proposition]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure2-32-45.png</image:loc>
			<image:title><![CDATA[Figure 2.45 Peachtree Focuses on Price]]></image:title>
			<image:caption><![CDATA[Figure 2.45 Peachtree Focuses on Price]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure2-31-44.png</image:loc>
			<image:title><![CDATA[Figure 2.44 Quicken's Confusing Home Page]]></image:title>
			<image:caption><![CDATA[Figure 2.44 Quicken's Confusing Home Page]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure2-29-42.png</image:loc>
			<image:title><![CDATA[Figure 2.42 Google Search Results for [Accounting Software]]]></image:title>
			<image:caption><![CDATA[Figure 2.42 Google Search Results for [Accounting Software]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure2-28-41.png</image:loc>
			<image:title><![CDATA[Figure 2.41 Google Ad Planner Search Data]]></image:title>
			<image:caption><![CDATA[Figure 2.41 Google Ad Planner Search Data]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure2-26-39.png</image:loc>
			<image:title><![CDATA[Figure 2.39 Top 10 Overall Search Terms, November 2011]]></image:title>
			<image:caption><![CDATA[Figure 2.39 Top 10 Overall Search Terms, November 2011]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure2-24-37.png</image:loc>
			<image:title><![CDATA[Figure 2.37 Traffic Sources for bedandbreakfast.com]]></image:title>
			<image:caption><![CDATA[Figure 2.37 Traffic Sources for bedandbreakfast.com]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure2-25-38.png</image:loc>
			<image:title><![CDATA[Figure 2.38 Top 10 Retail Fast Moving Search Terms, November 2011]]></image:title>
			<image:caption><![CDATA[Figure 2.38 Top 10 Retail Fast Moving Search Terms, November 2011]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure2-23-36.png</image:loc>
			<image:title><![CDATA[Figure 2.36 Search Terms Driving Traffic for bedandbreakfast.com]]></image:title>
			<image:caption><![CDATA[Figure 2.36 Search Terms Driving Traffic for bedandbreakfast.com]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure2-22-35.png</image:loc>
			<image:title><![CDATA[Figure 2.35 Alexa as Comparison and Traffic Tool]]></image:title>
			<image:caption><![CDATA[Figure 2.35 Alexa as Comparison and Traffic Tool]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure2-21-34.png</image:loc>
			<image:title><![CDATA[Figure 2.34 SpyFu as Comparison and Traffic Tool]]></image:title>
			<image:caption><![CDATA[Figure 2.34 SpyFu as Comparison and Traffic Tool]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure2-20-33.png</image:loc>
			<image:title><![CDATA[Figure 2.33 Compete as Comparison and Traffic Tool]]></image:title>
			<image:caption><![CDATA[Figure 2.33 Compete as Comparison and Traffic Tool]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure2-19-32.png</image:loc>
			<image:title><![CDATA[Figure 2.32 Using Google Trends to Compare Websites]]></image:title>
			<image:caption><![CDATA[Figure 2.32 Using Google Trends to Compare Websites]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure2-15-28.png</image:loc>
			<image:title><![CDATA[Figure 2.28 [Napa Valley]-Related Search Queries]]></image:title>
			<image:caption><![CDATA[Figure 2.28 [Napa Valley]-Related Search Queries]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure2-17.png</image:loc>
			<image:title><![CDATA[Figure 2.17 [Underwater Digital Camera] Search Trends]]></image:title>
			<image:caption><![CDATA[Figure 2.17 [Underwater Digital Camera] Search Trends]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure2-13-26.png</image:loc>
			<image:title><![CDATA[Figure 2.26 [Wine Country] Regional Search Trends]]></image:title>
			<image:caption><![CDATA[Figure 2.26 [Wine Country] Regional Search Trends]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure2-12-25.png</image:loc>
			<image:title><![CDATA[Figure 2.25 [Sonoma] and [Napa] Search Trends]]></image:title>
			<image:caption><![CDATA[Figure 2.25 [Sonoma] and [Napa] Search Trends]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure2-11-24.png</image:loc>
			<image:title><![CDATA[Figure 2.24 [B&amp;B] and [Bed and Breakfast] Search Trends]]></image:title>
			<image:caption><![CDATA[Figure 2.24 [B&amp;B] and [Bed and Breakfast] Search Trends]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure2-1.png</image:loc>
			<image:title><![CDATA[Figure 2.1 Query Length: September 2011 versus January 2011]]></image:title>
			<image:caption><![CDATA[Figure 2.1 Query Length: September 2011 versus January 2011]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure2-10-23.png</image:loc>
			<image:title><![CDATA[Figure 2.23 [Snowboards] Search Trends]]></image:title>
			<image:caption><![CDATA[Figure 2.23 [Snowboards] Search Trends]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/2-24-40.tif</image:loc>
			<image:title><![CDATA[Figure 2.40 Kraftfoods.com comScore Data]]></image:title>
			<image:caption><![CDATA[Figure 2.40 Kraftfoods.com comScore Data]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/2-11-27.tif</image:loc>
			<image:title><![CDATA[Figure 2.27 [Napa] Regional Search Trends]]></image:title>
			<image:caption><![CDATA[Figure 2.27 [Napa] Regional Search Trends]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/2-6-21.tif</image:loc>
			<image:title><![CDATA[Figure 2.21 [Mortgage Refinance] 2009 Top Search Terms]]></image:title>
			<image:caption><![CDATA[Figure 2.21 [Mortgage Refinance] 2009 Top Search Terms]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/2-4-16.tif</image:loc>
			<image:title><![CDATA[Figure 2.16 [Underwater Camera] Search Volume]]></image:title>
			<image:caption><![CDATA[Figure 2.16 [Underwater Camera] Search Volume]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/2-4-19.tif</image:loc>
			<image:title><![CDATA[Figure 2.19 [Underwater Digital Camera] Search Trends]]></image:title>
			<image:caption><![CDATA[Figure 2.19 [Underwater Digital Camera] Search Trends]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/2-3-18.tif</image:loc>
			<image:title><![CDATA[Figure 2.18 [Underwater Digital Cameras] Regional Search Trends]]></image:title>
			<image:caption><![CDATA[Figure 2.18 [Underwater Digital Cameras] Regional Search Trends]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/2-2nd.tif</image:loc>
			<image:title><![CDATA[Figure 2.2 Microsoft Bing Search Session]]></image:title>
			<image:caption><![CDATA[Figure 2.2 Microsoft Bing Search Session]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://www.vanessafox.com/the-book/chapter-3-images/</loc>
		<lastmod>2012-07-25T17:34:32+00:00</lastmod>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/3-16.png</image:loc>
			<image:title><![CDATA[Figure 3.16 State Income Correlation]]></image:title>
			<image:caption><![CDATA[Figure 3.16 State Income Correlation]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/3-11.tif</image:loc>
			<image:title><![CDATA[Figure 3.11 Demographic Information: Searching for Men's Shoes]]></image:title>
			<image:caption><![CDATA[Figure 3.11 Demographic Information: Searching for Men's Shoes]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure3-24.png</image:loc>
			<image:title><![CDATA[Figure 3.24 Peace Corps Website Visitor Experience]]></image:title>
			<image:caption><![CDATA[Figure 3.24 Peace Corps Website Visitor Experience]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure3-23..png</image:loc>
			<image:title><![CDATA[Figure 3.23 Google's Enhanced Results]]></image:title>
			<image:caption><![CDATA[Figure 3.23 Google's Enhanced Results]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure3-18..png</image:loc>
			<image:title><![CDATA[Figure 3.18 Varied Click-Through Rate for a Number One Ranking]]></image:title>
			<image:caption><![CDATA[Figure 3.18 Varied Click-Through Rate for a Number One Ranking]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure3-19.png</image:loc>
			<image:title><![CDATA[Figure 3.19 Analyzing Search Snippets]]></image:title>
			<image:caption><![CDATA[Figure 3.19 Analyzing Search Snippets]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure3-17.png</image:loc>
			<image:title><![CDATA[Figure 3.17 Eye-Tracking Heat Map of Search Results]]></image:title>
			<image:caption><![CDATA[Figure 3.17 Eye-Tracking Heat Map of Search Results]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure3-15.png</image:loc>
			<image:title><![CDATA[Figure 3.15 Search Terms Correlated with [Cheap Flights]]]></image:title>
			<image:caption><![CDATA[Figure 3.15 Search Terms Correlated with [Cheap Flights]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure3-14.png</image:loc>
			<image:title><![CDATA[Figure 3.14 Alexa Demographic Data]]></image:title>
			<image:caption><![CDATA[Figure 3.14 Alexa Demographic Data]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure3-13.png</image:loc>
			<image:title><![CDATA[Figure 3.13 Google Ad Planner Demographic Data]]></image:title>
			<image:caption><![CDATA[Figure 3.13 Google Ad Planner Demographic Data]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure3-12.png</image:loc>
			<image:title><![CDATA[Figure 3.12 Google Search Results for [Running Shoes]]]></image:title>
			<image:caption><![CDATA[Figure 3.12 Google Search Results for [Running Shoes]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure3-8.png</image:loc>
			<image:title><![CDATA[Figure 3.8 Yahoo! Trending and Related Searches for [Cars]]]></image:title>
			<image:caption><![CDATA[Figure 3.8 Yahoo! Trending and Related Searches for [Cars]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure3-9.png</image:loc>
			<image:title><![CDATA[Figure 3.9 Bing Related Searches for [Used Cars]]]></image:title>
			<image:caption><![CDATA[Figure 3.9 Bing Related Searches for [Used Cars]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure3-7.png</image:loc>
			<image:title><![CDATA[Figure 3.7 Yahoo! Search Suggestions for [Cars]]]></image:title>
			<image:caption><![CDATA[Figure 3.7 Yahoo! Search Suggestions for [Cars]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure3-3.png</image:loc>
			<image:title><![CDATA[Figure 3.3 Google Related Searches for [iPad2]]]></image:title>
			<image:caption><![CDATA[Figure 3.3 Google Related Searches for [iPad2]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure3-2.png</image:loc>
			<image:title><![CDATA[Figure 3.2 Google Video and News Listed in Search Results for [iPad 2]]]></image:title>
			<image:caption><![CDATA[Figure 3.2 Google Video and News Listed in Search Results for [iPad 2]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure3-1.png</image:loc>
			<image:title><![CDATA[Figure 3.1 Google Shopping Listed in Search Results for [iPad2]]]></image:title>
			<image:caption><![CDATA[Figure 3.1 Google Shopping Listed in Search Results for [iPad2]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/3-figure-25.tif</image:loc>
			<image:title><![CDATA[Figure 3.25 PEAK6's Call To Action Is Unclear]]></image:title>
			<image:caption><![CDATA[Figure 3.25 PEAK6's Call To Action Is Unclear]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/3-figure-22.tif</image:loc>
			<image:title><![CDATA[Figure 3.22 Even Large Brands Can Have Poor Search Results Descriptions]]></image:title>
			<image:caption><![CDATA[Figure 3.22 Even Large Brands Can Have Poor Search Results Descriptions]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/3-figure-21.tif</image:loc>
			<image:title><![CDATA[Figure 3.21 Broken Code Impacting Search Results Display]]></image:title>
			<image:caption><![CDATA[Figure 3.21 Broken Code Impacting Search Results Display]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/3-figure-20.tif</image:loc>
			<image:title><![CDATA[Figure 3.20 Poor Search Results Display]]></image:title>
			<image:caption><![CDATA[Figure 3.20 Poor Search Results Display]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/3-figure-10.tif</image:loc>
			<image:title><![CDATA[Figure 3.10 Demographic Information: Searching for Women's Shoes]]></image:title>
			<image:caption><![CDATA[Figure 3.10 Demographic Information: Searching for Women's Shoes]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/3-figure-6.tif</image:loc>
			<image:title><![CDATA[Figure 3.6 Google Related Searches for [Cars]]]></image:title>
			<image:caption><![CDATA[Figure 3.6 Google Related Searches for [Cars]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/3-figure-5.tif</image:loc>
			<image:title><![CDATA[Figure 3.5 Google Search Suggest for [Cars]]]></image:title>
			<image:caption><![CDATA[Figure 3.5 Google Search Suggest for [Cars]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/3-figure-4.tif</image:loc>
			<image:title><![CDATA[Figure 3.4 Microsoft Bing Internal Study Results]]></image:title>
			<image:caption><![CDATA[Figure 3.4 Microsoft Bing Internal Study Results]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://www.vanessafox.com/the-book/chapter-4-images/</loc>
		<lastmod>2012-07-25T17:45:18+00:00</lastmod>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/4-13.tif</image:loc>
			<image:title><![CDATA[Figure 4.12 [2012] Search Trends]]></image:title>
			<image:caption><![CDATA[Figure 4.12 [2012] Search Trends]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/4-12.tif</image:loc>
			<image:title><![CDATA[Figure 4.11 Google Search Results for [2012]]]></image:title>
			<image:caption><![CDATA[Figure 4.11 Google Search Results for [2012]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/4-11.tif</image:loc>
			<image:title><![CDATA[Figure 4.10 2012 the Movie Search Campaign]]></image:title>
			<image:caption><![CDATA[Figure 4.10 2012 the Movie Search Campaign]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/4-10.tif</image:loc>
			<image:title><![CDATA[Figure 4.9 Google Search Results for [Just Do It]]]></image:title>
			<image:caption><![CDATA[Figure 4.9 Google Search Results for [Just Do It]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/4-9.tif</image:loc>
			<image:title><![CDATA[Figure 4.7 Top Search Terms]]></image:title>
			<image:caption><![CDATA[Figure 4.7 Top Search Terms]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/4-1.tif</image:loc>
			<image:title><![CDATA[Figure 4.1 Creating a Searcher Persona]]></image:title>
			<image:caption><![CDATA[Figure 4.1 Creating a Searcher Persona]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure4-81.png</image:loc>
			<image:title><![CDATA[Figure 4.8 Top 10 Retail Fast-Mover Terms]]></image:title>
			<image:caption><![CDATA[Figure 4.8 Top 10 Retail Fast-Mover Terms]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure4-51.png</image:loc>
			<image:title><![CDATA[Figure 4.5 Turtle Nest Inn Page as the Entry Page of the Site]]></image:title>
			<image:caption><![CDATA[Figure 4.5 Turtle Nest Inn Page as the Entry Page of the Site]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure4-41.png</image:loc>
			<image:title><![CDATA[Figure 4.4 Kasbah Tamadot Lack of Call to Action]]></image:title>
			<image:caption><![CDATA[Figure 4.4 Kasbah Tamadot Lack of Call to Action]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure4-31.png</image:loc>
			<image:title><![CDATA[Figure 4.3 Integrated Persona Workflow]]></image:title>
			<image:caption><![CDATA[Figure 4.3 Integrated Persona Workflow]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/4-figure-21.tif</image:loc>
			<image:title><![CDATA[Figure 4.2 Searcher Persona Workflow]]></image:title>
			<image:caption><![CDATA[Figure 4.2 Searcher Persona Workflow]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://www.vanessafox.com/the-book/chapter-5-images/</loc>
		<lastmod>2012-07-25T17:50:22+00:00</lastmod>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/5-20.png</image:loc>
			<image:title><![CDATA[Figure 5.20 Google Places]]></image:title>
			<image:caption><![CDATA[Figure 5.20 Google Places]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/5-7.tif</image:loc>
			<image:title><![CDATA[Figure 5.7 Eye-Tracking Heat Map: Multimedia Results]]></image:title>
			<image:caption><![CDATA[Figure 5.7 Eye-Tracking Heat Map: Multimedia Results]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure5-13.png</image:loc>
			<image:title><![CDATA[Figure 5.13 2012 Google Search Results for [San Luca Bologna]]]></image:title>
			<image:caption><![CDATA[Figure 5.13 2012 Google Search Results for [San Luca Bologna]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure5-21.jpg</image:loc>
			<image:title><![CDATA[Figure 5.21 Google Sources]]></image:title>
			<image:caption><![CDATA[Figure 5.21 Google Sources]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure5-17.png</image:loc>
			<image:title><![CDATA[Figure 5.17 Video Results in Google Search]]></image:title>
			<image:caption><![CDATA[Figure 5.17 Video Results in Google Search]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/5-141.tif</image:loc>
			<image:title><![CDATA[Figure 5.14 Google Image Search Results for [Blue and White Plates]]]></image:title>
			<image:caption><![CDATA[Figure 5.14 Google Image Search Results for [Blue and White Plates]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure5-9.jpg</image:loc>
			<image:title><![CDATA[Figure 5.9 Advances in Google Search]]></image:title>
			<image:caption><![CDATA[Figure 5.9 Advances in Google Search]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure5-8.png</image:loc>
			<image:title><![CDATA[Figure 5.8 Google Answers Questions in Search Results]]></image:title>
			<image:caption><![CDATA[Figure 5.8 Google Answers Questions in Search Results]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure5-6.png</image:loc>
			<image:title><![CDATA[Figure 5.6 Google Multimedia Search Results]]></image:title>
			<image:caption><![CDATA[Figure 5.6 Google Multimedia Search Results]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure5-5.png</image:loc>
			<image:title><![CDATA[Figure 5.5 Optional Search Results Display Elements]]></image:title>
			<image:caption><![CDATA[Figure 5.5 Optional Search Results Display Elements]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure5-4.png</image:loc>
			<image:title><![CDATA[Figure 5.4 A Typical Search Result]]></image:title>
			<image:caption><![CDATA[Figure 5.4 A Typical Search Result]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/5-19.tif</image:loc>
			<image:title><![CDATA[Figure 5.19 How Searchers Interact with Multimedia Results]]></image:title>
			<image:caption><![CDATA[Figure 5.19 How Searchers Interact with Multimedia Results]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure5-3.png</image:loc>
			<image:title><![CDATA[Figure 5.3 Google Instant Results]]></image:title>
			<image:caption><![CDATA[Figure 5.3 Google Instant Results]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/5-18.tif</image:loc>
			<image:title><![CDATA[Figure 5.18 Eye-Tracking Heat Map: Video Search Results]]></image:title>
			<image:caption><![CDATA[Figure 5.18 Eye-Tracking Heat Map: Video Search Results]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/5-16.tif</image:loc>
			<image:title><![CDATA[Figure 5.16 Each Page Should Provide a Next Step]]></image:title>
			<image:caption><![CDATA[Figure 5.16 Each Page Should Provide a Next Step]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/5-15.tif</image:loc>
			<image:title><![CDATA[Figure 5.15 Google Image Search Results for E-commerce Acquisition]]></image:title>
			<image:caption><![CDATA[Figure 5.15 Google Image Search Results for E-commerce Acquisition]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/5-12.tif</image:loc>
			<image:title><![CDATA[Figure 5.12 Google Images Search Results for Long-Term Acquisition ]]></image:title>
			<image:caption><![CDATA[Figure 5.12 Google Images Search Results for Long-Term Acquisition]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/5-11.tif</image:loc>
			<image:title><![CDATA[Figure 5.11 Acquisition from Google Image Search Results]]></image:title>
			<image:caption><![CDATA[Figure 5.11 Acquisition from Google Image Search Results]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/5-10.tif</image:loc>
			<image:title><![CDATA[Figure 5.10 Google Image Search Results for [San Luca Bologna]]]></image:title>
			<image:caption><![CDATA[Figure 5.10 Google Image Search Results for [San Luca Bologna]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/5-2.tif</image:loc>
			<image:title><![CDATA[Figure 5.2 Google's Search Results Page]]></image:title>
			<image:caption><![CDATA[Figure 5.2 Google's Search Results Page]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/5-1.tif</image:loc>
			<image:title><![CDATA[Figure 5.1 Anchor Text and Links Help Search Engines Understand Pages]]></image:title>
			<image:caption><![CDATA[Figure 5.1 Anchor Text and Links Help Search Engines Understand Pages]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://www.vanessafox.com/the-book/chapter-7-images/</loc>
		<lastmod>2012-07-25T17:54:00+00:00</lastmod>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/7-5.tif</image:loc>
			<image:title><![CDATA[Figure 7.5 A Compelling Meta Description]]></image:title>
			<image:caption><![CDATA[Figure 7.5 A Compelling Meta Description]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/7-3.tif</image:loc>
			<image:title><![CDATA[Figure 7.3 All Regional Content Should Load on Unique URLs]]></image:title>
			<image:caption><![CDATA[Figure 7.3 All Regional Content Should Load on Unique URLs]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/7-1.tif</image:loc>
			<image:title><![CDATA[Figure 7.1 Google Site Crawl Report]]></image:title>
			<image:caption><![CDATA[Figure 7.1 Google Site Crawl Report]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure7-4.png</image:loc>
			<image:title><![CDATA[Figure 7.4 Google Search Results for [How to Rollerblade]]]></image:title>
			<image:caption><![CDATA[Figure 7.4 Google Search Results for [How to Rollerblade]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/7-2.tif</image:loc>
			<image:title><![CDATA[Figure 7.2 Google Webmaster Tools: Requesting a Faster Crawl]]></image:title>
			<image:caption><![CDATA[Figure 7.2 Google Webmaster Tools: Requesting a Faster Crawl]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://www.vanessafox.com/the-book/chapter-8-images/</loc>
		<lastmod>2012-07-25T17:56:13+00:00</lastmod>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/8-6.tif</image:loc>
			<image:title><![CDATA[Figure 8.6 A Sample eBay Search Session]]></image:title>
			<image:caption><![CDATA[Figure 8.6 A Sample eBay Search Session]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/8-3.tif</image:loc>
			<image:title><![CDATA[Figure 8.3 Conversion Metrics from Multiple Channels]]></image:title>
			<image:caption><![CDATA[Figure 8.3 Conversion Metrics from Multiple Channels]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure8-7.png</image:loc>
			<image:title><![CDATA[Figure 8.7 Euclid Elements Offline Tracking]]></image:title>
			<image:caption><![CDATA[Figure 8.7 Euclid Elements Offline Tracking]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure8-1.png</image:loc>
			<image:title><![CDATA[Figure 8.1 Surveyed SEO Goals]]></image:title>
			<image:caption><![CDATA[Figure 8.1 Surveyed SEO Goals]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/8-5.tif</image:loc>
			<image:title><![CDATA[Figure 8.5 Generic Search Behavior]]></image:title>
			<image:caption><![CDATA[Figure 8.5 Generic Search Behavior]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/8-4..tif</image:loc>
			<image:title><![CDATA[Figure 8.4 The Importance of Generic Searches]]></image:title>
			<image:caption><![CDATA[Figure 8.4 The Importance of Generic Searches]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/8-2..tif</image:loc>
			<image:title><![CDATA[Figure 8.2 Travel Search Conversion]]></image:title>
			<image:caption><![CDATA[Figure 8.2 Travel Search Conversion]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://www.vanessafox.com/the-book/chapter-9-images/</loc>
		<lastmod>2012-07-25T18:00:07+00:00</lastmod>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/9-16.tif</image:loc>
			<image:title><![CDATA[Figure 9.16 How Not to Address Consumer Issues Online]]></image:title>
			<image:caption><![CDATA[Figure 9.16 How Not to Address Consumer Issues Online]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/9-15.tif</image:loc>
			<image:title><![CDATA[Figure 9.15 Addressing Consumer Issues Online]]></image:title>
			<image:caption><![CDATA[Figure 9.15 Addressing Consumer Issues Online]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/9-3.tif</image:loc>
			<image:title><![CDATA[Figure 9.3 Google Search Results for [TSA Takes Baby]]]></image:title>
			<image:caption><![CDATA[Figure 9.3 Google Search Results for [TSA Takes Baby]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/new-figure-ch9-21.png</image:loc>
			<image:title><![CDATA[Figure 9.21 Pepsi's Google+ Page]]></image:title>
			<image:caption><![CDATA[Figure 9.21 Pepsi's Google+ Page]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure9-24.png</image:loc>
			<image:title><![CDATA[Figure 9.24 Pepsi's Facebook Page]]></image:title>
			<image:caption><![CDATA[Figure 9.24 Pepsi's Facebook Page]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure9-23.png</image:loc>
			<image:title><![CDATA[Figure 9.23 +1 In Google Search Results]]></image:title>
			<image:caption><![CDATA[Figure 9.23 +1 In Google Search Results]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure9-22.png</image:loc>
			<image:title><![CDATA[Figure 9.22 Direct Connect: Pepsi]]></image:title>
			<image:caption><![CDATA[Figure 9.22 Direct Connect: Pepsi]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure9-20.png</image:loc>
			<image:title><![CDATA[Figure 9.20 @DellOutlet's Missed Twitter Opportunity]]></image:title>
			<image:caption><![CDATA[Figure 9.20 @DellOutlet's Missed Twitter Opportunity]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure9-19.png</image:loc>
			<image:title><![CDATA[Figure 9.19 @PlaidDoctrine Twitter Reply Ovvering Helpful Information]]></image:title>
			<image:caption><![CDATA[Figure 9.19 @PlaidDoctrine Twitter Reply Ovvering Helpful Information]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure9-12.png</image:loc>
			<image:title><![CDATA[Figure 9.12 Occupy Wall Street Movement Viral Video]]></image:title>
			<image:caption><![CDATA[Figure 9.12 Occupy Wall Street Movement Viral Video]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure9-11.png</image:loc>
			<image:title><![CDATA[Figure 9.11 The Tweet That Started the Occupy Wall Street Movement]]></image:title>
			<image:caption><![CDATA[Figure 9.11 The Tweet That Started the Occupy Wall Street Movement]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure9-4.png</image:loc>
			<image:title><![CDATA[Figure 9.4 Google Search Interest for [Cain Accuser]]]></image:title>
			<image:caption><![CDATA[Figure 9.4 Google Search Interest for [Cain Accuser]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure9-2.png</image:loc>
			<image:title><![CDATA[Figure 9.2 Social Media Sites in Search Results]]></image:title>
			<image:caption><![CDATA[Figure 9.2 Social Media Sites in Search Results]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/9-18.tif</image:loc>
			<image:title><![CDATA[Figure 9.18 Using Ratings and Reviews to Add Value to Pages]]></image:title>
			<image:caption><![CDATA[Figure 9.18 Using Ratings and Reviews to Add Value to Pages]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/9.17.tif</image:loc>
			<image:title><![CDATA[Figure 9.17 Combining Expert and User-Generated Content]]></image:title>
			<image:caption><![CDATA[Figure 9.17 Combining Expert and User-Generated Content]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/9.14.tif</image:loc>
			<image:title><![CDATA[Figure 9.14 You Can't Delete Social Media Interaction]]></image:title>
			<image:caption><![CDATA[Figure 9.14 You Can't Delete Social Media Interaction]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/9.13.tif</image:loc>
			<image:title><![CDATA[Figure 9.13 Twitter Search Results for [Obama from: Terrymoran]]]></image:title>
			<image:caption><![CDATA[Figure 9.13 Twitter Search Results for [Obama from: Terrymoran]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/9.10.tif</image:loc>
			<image:title><![CDATA[Figure 9.10 Mom's Take Their Motrin Anger to YouTube]]></image:title>
			<image:caption><![CDATA[Figure 9.10 Mom's Take Their Motrin Anger to YouTube]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/9.9.tif</image:loc>
			<image:title><![CDATA[Figure 9.9 [Motrin] Trends on Twitter]]></image:title>
			<image:caption><![CDATA[Figure 9.9 [Motrin] Trends on Twitter]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/9.8.tif</image:loc>
			<image:title><![CDATA[Figure 9.8 Motrin Ad: "Baby Wearing"]]></image:title>
			<image:caption><![CDATA[Figure 9.8 Motrin Ad: "Baby Wearing"]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/9.7.tif</image:loc>
			<image:title><![CDATA[Figure 9.7 Photo Communities]]></image:title>
			<image:caption><![CDATA[Figure 9.7 Photo Communities]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/9.6.tif</image:loc>
			<image:title><![CDATA[Figure 9.6 A Community for Every Passion]]></image:title>
			<image:caption><![CDATA[Figure 9.6 A Community for Every Passion]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/9.5.tif</image:loc>
			<image:title><![CDATA[Figure 9.5 Google Search Results for [Taryn Rose]]]></image:title>
			<image:caption><![CDATA[Figure 9.5 Google Search Results for [Taryn Rose]]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/9.1.tif</image:loc>
			<image:title><![CDATA[Figure 9.1 Google SEarch Results for [Places to HAve Lunch in Bologna Italy]]]></image:title>
			<image:caption><![CDATA[Figure 9.1 Google SEarch Results for [Places to HAve Lunch in Bologna Italy]]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://www.vanessafox.com/the-book/chapter-10-images/</loc>
		<lastmod>2012-07-25T18:03:05+00:00</lastmod>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/10-4.gif</image:loc>
			<image:title><![CDATA[Figure 10.4 Google Goggles Book Search]]></image:title>
			<image:caption><![CDATA[Figure 10.4 Google Goggles Book Search]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/10-3.gif</image:loc>
			<image:title><![CDATA[Figure 10.3 Google Goggles Local Search]]></image:title>
			<image:caption><![CDATA[Figure 10.3 Google Goggles Local Search]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/10-1.tif</image:loc>
			<image:title><![CDATA[Figure 10.1 Urbanspoon iPhone Application]]></image:title>
			<image:caption><![CDATA[Figure 10.1 Urbanspoon iPhone Application]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure10-16.png</image:loc>
			<image:title><![CDATA[Figure 10.16 Plane Finder AR]]></image:title>
			<image:caption><![CDATA[Figure 10.16 Plane Finder AR]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure10-15.png</image:loc>
			<image:title><![CDATA[Figure 10.15 Wolfram|Alpha "Flights Overhead" Search]]></image:title>
			<image:caption><![CDATA[Figure 10.15 Wolfram|Alpha "Flights Overhead" Search]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure10-14.png</image:loc>
			<image:title><![CDATA[Figure 10.14 Bing/Facebook Integration]]></image:title>
			<image:caption><![CDATA[Figure 10.14 Bing/Facebook Integration]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure10-13.png</image:loc>
			<image:title><![CDATA[Figure 10.13 Microsoft Bing Social Search]]></image:title>
			<image:caption><![CDATA[Figure 10.13 Microsoft Bing Social Search]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure10-12.png</image:loc>
			<image:title><![CDATA[Figure 10.12 Microsoft Bing Twitter Profiles in Web Search]]></image:title>
			<image:caption><![CDATA[Figure 10.12 Microsoft Bing Twitter Profiles in Web Search]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure10-11.png</image:loc>
			<image:title><![CDATA[Figure 10.11 Google's Personalized Social Results]]></image:title>
			<image:caption><![CDATA[Figure 10.11 Google's Personalized Social Results]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure10-10.png</image:loc>
			<image:title><![CDATA[Figure 10.10 U.S. Internet Usage]]></image:title>
			<image:caption><![CDATA[Figure 10.10 U.S. Internet Usage]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure10-9.png</image:loc>
			<image:title><![CDATA[Figure 10.9 Search Volume 2009 vs. 2011]]></image:title>
			<image:caption><![CDATA[Figure 10.9 Search Volume 2009 vs. 2011]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure10-8.jpg</image:loc>
			<image:title><![CDATA[Figure 10.8 iPad User Behavior, September 2011]]></image:title>
			<image:caption><![CDATA[Figure 10.8 iPad User Behavior, September 2011]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure10-7.png</image:loc>
			<image:title><![CDATA[Figure 10.7 iPad Adoption (Q2 2011)]]></image:title>
			<image:caption><![CDATA[Figure 10.7 iPad Adoption (Q2 2011)]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure10-6.gif</image:loc>
			<image:title><![CDATA[Figure 10.6 Smartphone Penetration by Age Group]]></image:title>
			<image:caption><![CDATA[Figure 10.6 Smartphone Penetration by Age Group]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure10-5.png</image:loc>
			<image:title><![CDATA[Figure 10.5 Flicker Related Tage Browser]]></image:title>
			<image:caption><![CDATA[Figure 10.5 Flicker Related Tage Browser]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://www.vanessafox.com/wp-content/uploads/2012/07/newfigure10-2.png</image:loc>
			<image:title><![CDATA[Figure 10.2 Google Similar Images]]></image:title>
			<image:caption><![CDATA[Figure 10.2 Google Similar Images]]></image:caption>
		</image:image>
	</url>
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		<loc>https://www.vanessafox.com/the-book/marketing-in-the-age-of-google-resources-from-the-book/</loc>
		<lastmod>2013-04-12T14:23:13+00:00</lastmod>
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		<lastmod>2013-07-05T16:35:20+00:00</lastmod>
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			<image:title><![CDATA[thebook-big]]></image:title>
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		<loc>https://www.vanessafox.com/speaking/</loc>
		<lastmod>2016-01-13T16:04:33+00:00</lastmod>
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		<loc>https://www.vanessafox.com/writing/</loc>
		<lastmod>2024-08-26T21:46:11+00:00</lastmod>
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			<image:title><![CDATA[Vanessa Fox]]></image:title>
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