What I’m Working On Now
SEO metrics that matter and actionable insights for improving qualified traffic from unpaid search.
Google webmaster tools + web analytics come together for a comprehensive view of how your site performs in Google unpaid search. Uncover "not provided" data, better understand your audiences, and monitor SEO and engagement metrics.
(Helpfully written in the third person so event organizers can copy and paste for speaker bio purposes, not because I think of myself as a separate entity than er, myself.)
Vanessa Fox is the author of Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy (Wiley, 2nd edition, April 2012), which has been called the “first must-read-to-survive business book of the twenty-first century”.
Vanessa has traveled the globe discussing the evolution of how we search for and consume information. She writes regularly about the search engine industry, searcher behavior, and technical site architecture.
In 2013, she sold Nine By Blue, the search analytics software and strategic consulting company she founded. Vanessa previously created Google’s Webmaster Central, which provides both tools and community support to help website owners improve their sites with an eye towards gaining more customers from organic search. She was instrumental in the sitemaps.org alliance of Google, Yahoo!, and Microsoft Live Search (now Bing). Fox has also been an entrepreneur-in-residence with Ignition Partners and has served as an advisor for several startups. Her latest venture, Keylime Toolbox, provides SEO and user-focused online metrics and education for companies of all sizes. Find her on Twitter.
More About Me
- University of Washington Information School Informatics Advisory Board
- INFO 498 (Spring quarter UW undergraduate course on search engine optimization and online consumer behavior)
- Office Hours archive (live weekly podcast about search-related issues, now on hiatus)
- LinkedIn profile